Fabletics is an online seller of sports items and costumes released as a subdivision of another online working shop named as JustFab. Justfab was first formal name of the company and then later on the name was changed to style tech fashion Group.
Fabletics is an organization run by the two developers named Mr. Ressler and Mr. Goldenberg, also accompanied by one of the very well-known actors Kate Hudson. This famous/well reputed brand was used to introduce decent sporty wear that was modern, high end and of really good quality. Though they wanted to launch a high-end product but still wanted to kept it reasonable so that all the masses can afford it.
Before launching this brand, fabletics started a campaign so that this brand gets a lot of hype and good response from the customers. Most of the young people were anxiously waiting for the release of the sporty wear on their online shop and were ready to shop. Once it was launched, this brand received a good response and did make a lot of profit from the very start. A large number of online bloggers and vloggers were reviewing these products which created a lot of clients to visit the online store.
Fabletics is run by giving memberships to clients, which they can revitalize on a monthly basis, and it won’t cost much. After this membership, the life fashion quiz takes place, formulated by the experts. This quiz is questionnaire based and has many questions including the basic style of every client such as what kind of sportswear they prefer, their fashion interests, what are their body measurements, weight, favorite colors, how fashionable they will like it, and what kind of patterns they love.
Once the quiz is completed the sportswear is then designed by their own designers according to every client likeness and preferences and requirements. The best part is that the client can purchase everything or only one part according to their preferences. Only sports products can be purchased by the clients.
Fabletics is growing day by day and has increased their sales rate greatly defeating Amazon as well. It also gives the option to return the products as well, if not right or liked that makes them more trustworthy in the market. They believe in delivering high quality produces at a reasonable rate which has created more masses to buy their products. They are planning to release a new brand really soon to cater all kind of clients so that clients can get amazing shopping experience and opportunities.