The rise of the Fabletics brand has been swift since the initial plan for the company was developed by TechStyle founders, Adam Goldenberg and Don Ressler who have been looking for new ways of seeking success in an ever-expanding Online retail market. The decision to bring actress Kate Hudson onboard as a founding partner has paid large dividends for the company but the reliance on customer reviews is also creating a major buzz around a business reported to have revenues totaling $235 million by the close of 2017; Fabletics has become the latest and leading group to build on the success afforded by the excellent reviews the products created for the brand have received from customers.
Since the Online retail sector has grown at a fast rate in the last decade the way shoppers search for their products has evolved to include a new way of getting the best possible options based on the sense of community a brand can build. More than 80 percent of consumers surveyed explained they would trust the word of a reviewer when making purchases as much as they would a recommendation from a loved one or friend. Customer reviews have continued to become a major part of the marketing strategy of Fabletics as four and five-star reviews can result in a higher ranking on search engines where appearing on the first page of a search result is the key to achieving success.
Customer reviews are just one aspect of the marketing work completed by Fabletics which also looks to the brand ambassador and founding partner, Kate Hudson to bring success to this impressive brand. Established in 2013, Hudson came onboard when the group was still in the planning stages and has learned a great deal about building a new company from the ground up; despite admitting her own lack of experience as a businessperson, Hudson has explained she enjoys new areas of success from researching budgets to creating advertising videos to be placed on company created Sites and the actress’ own social media accounts.
As her interest in Fabletics has continued to expand, Kate Hudson has spent a large amount of her time acting as a link between current customers and the latest designers and celebrities to join the Fabletics brand. The decision to partner with singer and actress, Demi Lovato saw Hudson herself introduce the latest brand ambassador and guest designer to the press at a recent Los Angeles-based event.
Kate Hudson was chosen to be part of the Fabletics family because the founders of the company believed her approachable and fun personality made her the perfect fit for the brand they wished to launch. The success already achieved by Fabletics shows the decision to work with the actress daughter of Hollywood icon, Goldie Hawn was a positive one to take for both parties.
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