Luiz Carlos Trabuco’s Impact To Bradesco Bank

Lazaro Brandao, the chairman of Bradesco Bank, has taken a retirement after serving as the banks top man. The man has operated at the bank in the last seven and a half decades: he has been a worker under the bank since its establishment. The 91-year-old clarifies that his retirement plan was not influenced by any forces but just a will. At one time he served at the subordinate level; with time he rose up the ranks till he became the chairman. He has served explicitly as the bank’s chairman for over twenty years.

Bradesco is highly rated among the performing private banks in Brazil. The rating is backed by its variety of both services and financial products. The bank that deals with both financial and insurance services now has a new chairman: Luiz Carlos Trabuco.

The new chairman has been the company’s chief executive officer. His appointment will also allow younger staff to be endorsable for leadership. Until March 2018, Trabuco will remain at the helm of both positions before getting a predecessor. The major investors will determine the predecessor of Trabuco. The bank plans to get its CEO by promoting one of its executives to be the head. Possible candidates include Mauricio Minas, Octavio Lazaro, and Josue Pancini.

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Trabuco’s leadership as the chief executive officer of the bank has earned him praises and honors for his great effort to operate the bank despite the problems that arose during his early years; for instance, Unibanco and Banco Itau merged to form a superior unit and became a significant threat and a competitor to Bradesco. This effect made Bradesco bank to fall in ranking to number two. With time, the bank stock dropped by a considerable percentage. Many underestimated his leadership and management capabilities. He did not give up on seeing the banks excellence despite the high competition.

Fortunately, with time, the CEO was able to beat all odds by leading the bank to its number one position. The excellent direction of the bank came after the completion of a 5.2-million-dollar deal from HSBC in 2015. As a result, the stock price also increased. The improvement is recognized as an excellent historical record in related financial scenarios. The bank enjoys significant economies of scale and continued dominance. His replacement seems hard for management to choose since it will be difficult to match his. The company has been well satisfied with his leadership. Though Mauricio Minas is said to be a possible successor, shareholders will have to determine.

Trabuco will now be handling the two positions until the next CEO is chosen: as the chairman and as the chief executive officer. He was set to retire as the CEO at the age of 65 years, but his tenure was extended by the amendments made to increase the retirement age to 67. He will be therefore relieved his duties as CEO in March.

Trabuco holds a sociology degree from the University of Sao Paulo. He Has vast working experience, which includes his current working premises. He also had a membership in the Brazilian Association for listed companies as well as served as the president of the National Association for Private Pensions (ANAPP) before the year 2000.

Trabuco, the current chairman, has been the chief executive officer of the Bradesco S.A from 2009 up to date. He started his career at the bank in early 1969; he rose through numerous levels to become marketing manager by 1989. He has served as a member of the ArcelorMittal Brazil. In 2003, he served as the director of Odontoprey up to 2009. He also served as the manager of Bradesco Seguros group as well Banco Esparto.

See: http://www1.folha.uol.com.br/mercado/2017/10/1926427-sucessao-no-bradesco-vira-alvo-de-aposta.shtml

Luiz Carlos Trabuco Successfully Leads Bradesco

Luiz Carlos Trabuco has successfully led Bradesco as their CEO since 2009. They have a large footprint in the private Brazilian banking market. As one of the largest, they have a scope of products and services which their rivals find difficult to match. They have flourished under the leadership of Trabuco as he is known in the business.

The financial crisis that was gripping Brazil and the entire world was the backdrop for Trabuco when he was appointed as Bradesco’s CEO. Trabuco showed his mettle as he brought Bradesco safely through the most difficult economic time in recent memory. Despite reduced economic activity in general, he positioned them for a rebound when conditions improved.

The top spot in Brazilian banking is always of great interest to those in the industry and those watching from the sidelines. When Luiz Carlos Trabuco assumed his post of leadership Bradesco had just been eclipsed by their rival Itaú Unibanco. Trabuco wasn’t shaken by this development and he focused instead on improving Bradesco’s organic growth initiatives and emphasized doing a great job for the communities that they serve. For several years, this was the preferred path of Trabuco and Bradesco.

This all changed when Luiz Carlos Trabuco engineered the purchase of the Brazilian branch of HSBC for US $ 5.2 billion. This was the largest purchase of its kind in Brazil during 2015. This made Bradesco once again competitive in the running for the top private banker in Brazil. This purchase was the equivalent of six years of organic growth accomplished with one fell stroke. This important deal has led to Luiz Carlos Trabuco being named as the Entrepreneur of the Year in Finance by DINHEIRO in 2015.

Earlier in his career, Trabuco was the head of marketing at Bradesco and was instrumental in ushering in a new era of increased publicity for the bank. Prior to the reforms that Trabuco implemented, Bradesco didn’t talk with the media at all. This increased the bank’s exposure in the public eye and made them more transparent in their operations.

Trabuco’s performance when he was with the Insurance division was especially noteworthy. Under his steady leadership, their revenues were significantly increased and contributed greatly to the overall prosperity of the company. They doubled in size and held a firm grip on leadership in Brazil as well as Latin America. He was also named twice as the Insurance Personality of the Year.

Luiz Carlos Trabuco has eschewed and downplayed obvious displays of wealth and success. He avoids flashy apparel and prefers conservative business attire and that makes him more approachable. He has a ready smile and is happily married with three children.

Trabuco was born in Marília in 1951 and it was here that Bradesco’s first branch came into being. He graduated from the Faculty of Philosophy, Science, and Letters of the University of São Paulo. He began working for the bank in 1969 as a clerk in his hometown of Marília. Two years later he moved to the bank’s headquarters at São Paulo and continued his development with Bradesco.

Another noteworthy achievement by Trabuco was an innovative program that he brought to life. The Corporate University that he instituted was a training ground for promising young executives to learn their jobs better and the culture of Bradesco. He canvassed high-level executives at Bradesco to learn who was qualified for this additional training. The program has been a success with the next generation of leadership being cultivated and promoted from within.

Luiz Carlos Trabuco has spent his entire career with Bradesco and knows the company and their operational procedures like few others. He provides a solid example of quality leadership and is admired for his efforts.