How Fabletics Is A Different Type Of Athletic Wear Brand

Fabletics is a women’s athletic clothing brand which was established in 2013. For a number of different reasons the brand was successful right out of the gate. One reason is that the clothing they sell is high quality. For another reason it is fashionable clothing that can be worn all day. Third, the prices they charge are affordable.

Fabletics makes use of a membership model where members pay a monthly fee and in return receive a monthly box of clothing. The way that Fabletics knows what to send each member is because when someone first signs up they take a Lifestyle Quiz. This quiz is designed to find out exactly what type of fashion each member really likes so that when they receive clothing it will be something they very like enjoy.

Fabletics started out as an online retailer. They have now started adding physical stores to the brand. Due to the way the company started, showrooming isn’t an issue for them. Most physical retailers fear showrooming because people look at items in the store that they then buy online. Fabletics says they encourage reverse showrooming where women look at their clothes online and then buy it in a nearby Fabletics store. Really, though, they don’t care if a purchase is made through their online or physical store as it’s all the same to them.

Fabletics was the brainchild of actress Kate Hudson. She loves wearing athletic clothing all the time but couldn’t believe the prices being charged and that there only seemed to be clothing made for quite small women. She has a number of rules for her brand, with one of the chief one’s being all inclusive. They make clothing for every size and shape of women and refuse to go along with body shaming.

Another rule Hudson has is meticulously following the metrics of what members buy. She has no problem altering course if something they thought would be successful turns out it isn’t. They use big data to track preferences and to keep an eye on upcoming fashion trends.

Kate Hudson is also a big supporter of her mother Goldie Hawn’s charity, Hawn Foundation. This nonprofit teaches mindfulness to children and seeks to be a positive force in their lives. Their initiative, called MindUp, has been taught to over 1 million kids in the nation and throughout the world.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Fabletics Offers Clothes Off Their Site for the First Time Ever

Since the beginning of the company, the only place that people were able to purchase their Fabletics outfits from was the Fabletics site. This was great for the company but it did not allow them to reach their full potential. They wanted to be able to offer more and to do more for the customers that they had. For that reason, they set out to make sure that they were reaching all of the customers possible. They wanted to join a new platform where they would be able to show off the opportunities that they have to people who do not visit their site.

 

The most logical option that they could come up with was to join Amazon. They would offer their clothing options and the outfits that they create on the Amazon platform. This was something that made a lot of sense to them and gave them the options that they needed to be able to have while they were doing more with their company. It was also something that allowed them the chance to be able to reach more people. They would be able to have more customers and would also be able to show them that they could do more for them. Amazon allows them to offer quicker shipping options than what they had in the past.

 

Because of the reverse showroom style of selling that Fabletics uses, they are only able to offer people a few outfits to choose from. This is great because it allows women to not feel overwhelmed when they are looking for the perfect outfit that they can have for working out. It is something that they will need to make sure that they are continuing to do while they are selling on Amazon and that they don’t offer too much so that people start to get overwhelmed.

 

One of the things that women should still do no matter where they are shopping from is take the style quiz. The quiz will allow women to choose between the options that they have and will give them all of the chances that they can have when it comes to the different things that they need to do. It is the best way to ensure that you are getting a great outfit that will work well for you. The style quiz is an essential part of any type of Fabletics outfit that you are buying.